DOs and DON’Ts in Blogging-SEO Basics

DOs and DON’Ts in Blogging: If you’re new in the world of blogging and are looking for stepping stones to set your foot onto, you’ve found just the place.

Blogging is believable ‘the future. The number and variety of new sites on Google is increasing rapidly and the race to be featured on the top and right in front of the eyes of the crawlers is so crowded. Therefore, you must be hunting for all the best clues to get your website ranked and also to get your web content to be located, crawled, and recognized by the search engines.


To be forward, there’s no secret mantra to get your site ranked fast. However, these are the tiny modifications and bits of information that you might add to your article that will make a perceptible impact on your site’s user experience.

Now if you’ve already been in the blogging world for any amount of time, you may already be introduced to some of the basic terms as well as guidelines (DOs and DON’Ts in Blogging) of it.

But read on to get on to the depth of the cornerstones of blogging and pieces of advices that will get your article its place on the Index.

But read on to get on to the depth of the cornerstones of blogging and pieces of suggestions that will get your article its place on the Index.

What is SEO?

Search Engine Optimization is the art and science of getting your article to be found by a search engine like Google and higher ranking in searches. Higher ranking in searches increases traffic to a website.

So how do you actually dive into the process to get your articled be crawled?

For instance, you’re a blogger who has written content and submitted it on the internet. As it is supposed to, the article will be seen and read by the users who may and may not find it useful. One of those users is the search engine, which is of major help in letting other users get to your article.

Now SEO, which is Search Engine Optimization, is about helping the search engine find your article. Your site may be of any size of type or it may offer different content but so long as it on the internet, the SEO will help it be seen by the Search Engine.


Blogging refers to self-published online writing, photography, and other media. It has been growing its popularity since the advent of search engines like Google and Yahoo etc. It is basically about publishing an informational webpage on the World Wide Web consisting of discrete, often informal web entries.

The word “blog” is a shortened version of ‘Weblog’. Basically, it refers to writing something or imagery, graphics, or any other form of media which is self-published. In the beginning, it was an informal diary-style entry that soon becomes a business opportunity for many.


Here’s a glossary to help you get introduced to the technical terms of the blogging world:-

  • Crawling: The process by which a web page is discovered by a search engine.
  • Google bot: Google bot is the search crawler software used by Google to crawl and store web pages in Index.
  • Index: The secured storage of the web pages found during crawling
  • Search engine: A search engine is a software page designed to carry out web searches.
  • SERP: Search engine result page.
  • Traffic: Visits to a website.
  • URL: Uniform Resource Locators. These are the addresses that lead to the individual web page.
  • Keyword density: It is the percentage of times a keyword or phrase has appeared in a webpage in relation to the total number of words used in the webpage.

How can you get paid through blogging?

The main source from where a blogger earns is through the ad network paying them for ads on their article. This can either be from pay per impression or pay per click.

Now when we’re well aware of SEO and how to manage your website and content accordingly.

Let’s quickly look at the bulletin of DOs and DON’Ts in Blogging.

DOs and DON’Ts in Blogging

As mentioned above about the rapid growth in the competition of blogging community, to cope up with the competition you must aware of all the Necessary factors, Do’s and Don’ts in Blogging, and many more in order to match with google algorithms.

DOs of Blogging:

1. Be compact and quick:

Write articles that are informative and easy to read for the viewers. Try to get to the point quickly and not stretch the topic.

2. Establish a connection with your audience/readers:

It’s very important for a blogger to act professional and state only facts but to some extent stating your own views in a friendly way establishes connect with the readers.

3. Write SEO Friendly Content:

You should be writing content not just for the understanding of the reader but also for search engines. How can you write SEO Friendly Content is already mentioned above in the article.

4. Write original content:

For you to succeed as a blogger, it’s crucial that you write your content in a unique manner so that it doesn’t match with content that are already published. Finding your own style of writing is a good way of doing so.

5. Simplify the Contents:

Use direct speech for writing and write in short sentences. Make use of bulletin points as people love reading lists.

6. Write Attractively:

To capture the attention of readers, use a catchy title. Use imagery and graphics in your content.

7. Be Consistent:

Post regularly so that you build trust with your audience ultimately making you page grow.

DON'Ts of Blogging

  • Don’t Use long Sentences or keep rambling with run-on sentences.
  • Don’t use unprofessional language.
  • Don’t use plagiarised content or imagery that violates copyrights.
  • Don’t overdo your article trying to cover too many topics.
  • Don’t use too many fonts and styles for writing.
  • Don’t give up easily.


  • How to use keywords for blogs?

For this, you must have an understanding of long-tail keywords and the use of long-tail keywords in the headings and subheadings. Also, use these tags in your title tag and optimize images accordingly.

  • Which keywords are best for blogs?

The long-tail keyword which has minimum of 4 words is better as compared to those head terms as they have a lower keyword difficulty. Those begging to write Blogs must consider using Long-tail keywords.

  • What is robot.txt?

The robot.txt is a standard of websites to communicate with search engines. Through it, the websites direct the search engine to crawl and to not crawl certain data.

  • What is Google’s most important ranking factor?

Google has confirmed that it’s most important ranking factors are links, content, and RankBrain.

  • What should be the keyword density?

Most SEO experts believe that the keyword density should be around 1-2%.

  • How long should a content page be?

There is no exact answer to it. It depends on the topic you’re blogging on. To get this write, you have to find out what is related to your topic already ranks and figure out the average length of those articles. You can use the ‘SEO Content Template’ to figure this out.

  • What is getting de-indexed means?

When search engines find out that a particular webpage has been duplicating some other website’s content without properly citing its source, then the search engine de-indexes that webpage.

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