How to Drive Traffic to Your Blog for Free (Perpetual Method):Is your blog or website dead? Are you struggling to increase traffic to your website, only to see it works passively when you stop promoting like crazy
Stop and think for a minute…
Your objective/goal should be to focus on growing your organic search rankings and afterward transforming that traffic into over the top recurring readers. This implies focusing on Keywords, building backlinks and setting up successful email catch in prominent places on your site.
Why isn’t it as simple as writing one viral post that gets shared many times then converting those visitors into subscribers?
All things considered, getting eyes on the page in the present moment is a totally fine objective, however theendgame is to have a huge, devoted readership, right?
So, This blog will walk you through the process, including every method you need to drive traffic to your blog repeatedly and reliably.
Do keyword research before you write
Until you do keyword research, its absolutely impossible to know which points your target audience are looking for, and which articles you need to compose to drive heavy organic traffic when they rank.
It tends to be pretty much as basic as connecting a couple of topic ideas to SEMrush and picking the results with the best volume to difficulty ratio (high: low), or it can be a more involved process with the initial stages like market research.
As a fundamental dependable guideline, you should always go to the spots your target market hangs out and discover the sorts of inquiries they ask and topics that they’re interested in.
From that point, you’ll have the option to coordinate with your foundation content (more on that beneath) real questions inquiries your audience care about.
Your SEO technique should be driven and educated by an master list of keywords, like this one made for hypothetical green tea blog shortly by exporting ‘green tea’ from the various keyword searching tools such as Ahrefs, Samrush etc
When I have this rundown, I’m vastly preferred educated over I was previously.
A fast tip: If you request keyword list exports by the highest number of words first, at that point you can find out about the characteristic language your audience uses and discover tons of long tail hidden gems with low difficulty
Make a solid establishment of foundation content
What’s your blog truly about? What sorts of posts should a blog like yours have on it?
In case you’re a green tea blog, you need to have content covering things like the sorts of tea, the most ideal approaches to mix it, and the medical advantages. These posts will be your foundation content. They should be:
- Extremely helpful (answering a question your readers have)
- Comprehensive (looking at the question from all angles)
- Over 1000/2,000 words in length (longer content ranks better in Google)
- Perfectly optimized in accordance with on-page SEO rules
Foundation content is the establishment, all the other things is based on. Without it, there’s less point in directing people to your blog because the target audience will not discover anything of substance worth staying close by to see. You’ll get traffic spikes, in any case, not very many repeating readers.
It’s likewise helpful for deep linking. In case you’re talking a lot about sorts of green tea, you try not to need link to a Wikipedia article each time you mention Sencha — you want to be able to link to your article about it, and make an network of links that manage users more deep into your website and increase the amount of time they spend there.
Basically, you need substance not just a lot of loosely related fluff. The keyword lists you created with the previous technique will be an amazing starting point.
Examples of foundation content:
- The Ultimate DIY SEO Tutorial (Step by Step) For Beginners
- What is Digital Marketing
- Private company SEO Guide
As a general rule of thumb, you should be comfortably able to link to a foundation page in any article on the topic, safe in the knowledge that the link will explain deeply the concept and really help your audience out
link building strategies: Rank your content
To Drive Traffic to Your Blog, Link building plays a major role. It is a vast topic, and there are numerous approaches. Guest posting, outreach, broken link building, and partnership to give some examples, which can helps in Drive Traffic to Your Blog
It’s persistent effort. Maybe the hardest piece of the journey towards driving traffic to your blog. For what reason do individuals bother if it’s so difficult?
All things considered, the basic answer is that if nobody’s link back to your content, Google doesn’t trust it to be quality and will not rank it in search engines..
The more links, the higher the placement. Backlinks have been proven to be the single greatest ranking factor, so to you as a blogger they’re the backbone of what you do.
why you might get link back to your content organically
- You have unique information that is being sourced
- You have a significant unique opinion that is being sourced
- Your content is being discussed by bloggers, podcasts and organizations
Obviously, you need your substance to accomplish these models, however it’s rarely enough to sit about and stand by in the realm of internet advertising. You need to go out there furthermore, will work, and here’s how.
Link building tactic #1: Guest posting to build high-quality links from relevant domains
Regardless of whether you don’t have an audience of your own, you can be sure another person does have audience and you can use that for your own ends.
Most websites acknowledge guest posts since it’s useful for their own crowd and it’s free, quality content. Bloggers are keen to compose for other blogs since it implies getting more links from different domains.
The more unique domains that link back to your content, the better it will rank.That is on the
That’s because authority works on the principle of diminishing returns, and 3 links from Fast Company will compare to considerably less authority being passed to your page than if you somehow happened to get one connection each from TechCrunch, Forbes, and Business Insider.
For Google, variety is an indication of trustworthy links being built on the grounds that more than one source decided to connect it. And the good news there is, that standard makes GUEST posting the ideal Solution.
Here’s the basic process:
Pick a piece of content you’re attempting to rank for a difficult keyword — this is likely foundation content focusing on a high-volume term.
Discover web blogs that acknowledge posts you could use on link back to the high value content you identified in step 1 — for example, I was attempting to rank a piece about the advantages of green tea, maybe a health blog would accept content about the 4 best options in best alternatives to coffee.
Use SEMRUSH to discover 100-200 important websites export the list of domains into a spreadsheet.
Utilizing an email finding process, search for the emails of the blog editors at each distribution (or allocate this to a VA)
Compose list of 20 titles and break them into 4 groups of 5
Load the blog editorial email addresses and company namesinto a CRM
Compose 4 pitch email layouts, each requesting a visitor space, showing your past certifications and gluing in 1 of the 4 gatherings of titles. Try to utilize custom fields to fill in the principal names, blog names, and so forth
Send pitch email #1 (with the first set of titles) to the main quarter of the list, #2 to the second quarter, etc, until each every editor has received an email
At the point when you get a positive response back, make a note of the title they needed and add it to a list in something like Trello or Todoist.
Write the guest post, inserting both links to their domain and your content, which you want to rank
Watch the backlinks roll in!
The email layout:
Subject: I’d love to write for [blog name]
Hi [first name],
I’m a fan of the [niche] content on [blog name], and I’d love to write a guest post for you. I’ve previously appeared on [site names] if you’d like some samples of my work: [links to samples].
Here are a few ideas for your blog:
What do you think?
A few notes on this process: You may disapprove of the indifferent cover approach being used here, yet trust me — it works. Each 100 messages sent usually gets back 10-15 gets accepted, mostly on valuable domains.
Link building tactic #2: Contacting sites for syndication opportunities
syndication and partnership are amazing, but it’s not easy. You have to deal with writers who only get a few hours of free time per day for you or else their attention will drift elsewhere. The key is finding out what they want from promotion because some bloggers may prefer links in an email over social media posts while others might be more enticed by the latter option;
However once these details are established there should enough work put into reaching them across all possible channels – this could include Facebook comments sections as well as Twitter updates involving their own company’s products (if applicable).
When contacting a syndication editor, use a layout like this:
Subject: pitch: [title]
Hi [first name],
I’m getting in touch to find out if there’d be a chance for you to republish a piece of mine on [blog name]? It’s gone down well on our site and got [share count] shares so far. There’s been a lot of interest, so I thought it’d go down well with [blog name]’s audience.
[summary of the piece]
[URL of the piece]
What do you think?
Keep it simple, and regard the way that the journalist is looking to increase the amount of quality content coming through their channel while saving so a lot time.
Link building tactic #3: Outreach
We’ve all recieved those messages from different bloggers inquiring as to whether you can link back to their article in yours. Also, we’ve all understood them and thought ‘what’s the point?’.
The last thing you need your outreach emails to do is make that response, so you need to give something as a return. The only king of emails that get a response out of me is the point at which the blogger offers a link in return. Something like this:
Offering a Backlink
Subject: A link in your article on [topic]
I noticed you have a great piece of content on [topic], and wanted to show you a piece I wrote recently that I think would go well as a resource for your readers in that post.
[description of the post]
If you’re happy to link it, please send me over a URL you’d like linking in a relevant post on our blog, and I’d love to help you out in return
This compensation arrangement will certainly intrigue a great deal of bloggers, since it’s self-evident that it’s easier to edit a post to add a link than it is to earn one..
Nonetheless, there is another way you can bring your content to the consideration of bloggers that should link back to it and as of now have a personal stake, and that is by messaging the organizations and individual you connected to.
Notifying About a Backlink
Subject: Hey [name]! I mentioned you in this post
Just wanted to let you know I mentioned you in my post, [title]. You can take a look here: [url]
Why bother in this? Indeed, individuals are significantly more liable to need to link back to something if it serves their interests. It’s as simple as that! You can test this email format where you request a link back, or request social offers, and see what turns out best for you.
Turn traffic into recurring readers
There’s no reason for depending on viral traffic, social offers and reference traffic from destinations like reddit. Via this you can get two or three thousand-site hits, it’s most certainly not truly doing much in the long term.
You’ll get short spikes followed by 0 visits and consistently need to make a solid effort to get consideration, each and every day. . This kind of promotion is also known as ‘treadmill traffic’. You can’t depend on it for passive traffic source, and you can’t free up time to deal with other important things.
What’s the solution? The first solution that we’ve already looked at is organic SEO. That will ensure that a lot of people consistently see your content. But what if they never come back? You have to capture that traffic and turn it into email subscribers.
There are three primary approaches to do this: opt-in boxes, lead magnets, and content upgrades
look at each of these ways individually.
tactic #1: Opt-in boxes
Each blog needs to have an email list to ensure that users continue to come back. The least difficult approach to build a list is simply to put a static opt-in box on your blog.
Here’s a model from Rajesh:
Along these lines, you have a strong method to catch your reader’s email addresses, send them bulletins and keep them returning over and over.
Opt-in boxes are not difficult to make with tools like OptinMonster, in addition to they plug right into WordPress and push messages to email marketing platforms like MailChimp and ConvertKit
However, the issue is, that except if somebody explicitly needs your pamphlet, they’re not going to buy in. Imagine a scenario in which you offered them something better. That is where the following two strategies come in.
tactic #2: Lead magnets
Lead magnets are offers of something free return for the reader’s membership. Typically an e-book, email course or set of exclusive videos for users.
Here’s an example
As should be obvious, it’s not purely offering to get the newsletter, it’s likewise offering a free digital book. This is much better than a newsletter, as it’s something tangible and important, the user can get right now for free.
Great lead magnets include
- White papers
- Resource list
They’re quick, they’re explicit, and they’re probably going to be something your crowd esteems and needs.
But wait! There’s something even better
tactic #3: Content upgrades
We should make it one step further than a generic lead magnet and make offer to our reader that’s totally irresistible..
Content upgrades aren’t just generic guides or resources like lead magnets. They’re so laser-explicit that they’re interesting in each blog entry. Recall…
Perhaps you’ve seen something like this previously?
It’s not a generic opt-in or lead magnet but an actual extension of the post itself.
For what reason does it work so well?
It works because the user is now in the mentality that they need to know whatever your post needs to say, at that point makes a curiosity gap and causes them to feel like they’re missing out the full worth of the post, if they don’t open the bonus.
I t does not mean that you’re tearing out pieces of the post and putting them behind an email wall — you’re really offering additional worth, if that they decide to take it.
Like lead magnets, content updates can be checklists, spreadsheets, ebooks, guides, or videos. They can be whatever enhances the post in return for an email address.
At the point when you click to get the reward/bonus, you’ll be incited to enter your email.
We’ve discovered that around 70% individuals who click the upgrade, enter their email address, regardless of whether they didn’t realize they’ll need to. That is the way incredible a content update is.
When it comes to actually implementing them, there are some tools that can make the job easy, I use Optinmonster
Piecing the puzzle together
In beginning, it appears to be an impossible challenge. How might you even start getting traction with a blog if nobody thinks often about it? With these systems, however, it’s all broken down into a step-by-step process with some passive parts that will work on their own.
- Find the keywords your audience is using
- Write awesome content to match those keywords
- Build links back to that content to rank it in Google
- Capture the organic traffic and turn it into recurring visits
At the point when you take a glance at it that way, it’s not so hard all things considered. It simply implies, you need to set up the foundation first to get long term passive audience and get success