SEO Basics for Bloggers in 2021: SEO. A three-letter word that is having the potential to change your life and the face of your business. Why? Through SEO you can exploit the large numbers of clients that use web search tools consistently on daily basis.
Search Engine Optimization is the key to online success. With SEO you can upgrade your site for web search tools and this implies higher rankings in search results, more traffic to your site, and hence more clients.
If you want to change careers and begin making a living on the web or you need to begin selling products and services on the web or get more clients to your block and mortar store, SEO is the most important and compelling advanced and effective digital marketing tool you can utilize.
Who is this guide for SEO Basics for Bloggers? This is a finished guide for those that are new to SEO. We accept that you have no related knowledge with site design improvement or Web index Marketing and you will learn all you require to know in straightforward terms by staying away from specialized terms or language that can be mistaking for amateurs.
What’s in store from this SEO Guide?
This is a prologue to SEO and it just contacts the fundamentals of SEO. It’s a fledgling’s aide that will show you the fundamental SEO ideas and set the ground so that you can proceed onward to the further developed SEO strategies.
What is SEO?
SEO or Search Engine Optimization is the process in order to optimize your website for search engines..
The SEO process has a bunch of rules you can apply to your site to make it simpler for web search tools/ search engines to index your website and comprehend/understand your content better. Recollect that crawlers and calculations are not people but rather PC programs also, they can’t ‘read or see’ a site like genuine clients. Crawlers read the HTML code of a site page, extricate the data they need what’s more, add it to the list. At that point it’s the work of calculations to choose which sites to rank higher without a doubt inquiries. During this consistent cycle, the two crawlers and calculations are searching for signs to help them settle on the correct choices and sites that can do this more effectively, rank higher in the query items. This is what is the issue here.
Search engine optimization Components
As referenced in the past subject, the Google ranking algorithm takes into account more than 255 ranking factors when assessing the quality of a webpage. To make it simpler to deal with, the different SEO elements can be assembled into three major processes.
Each of these sub-processes deals with a number of standards and when applied together the final product is a completely optimized website that can get high rankings in Google.
Here is a quick summary of what SEO Basics for Bloggers process includes
1. Technical SEO
Technical SEO refers to the way toward enhancing your website for the crawling and indexing phase.
With Technical SEO, you can help search engines access, crawl, interpret and index your website with no problems.
It is called “technical” because it has nothing to do with the actual content of the site or with site promotion.
The fundamental objective of technical SEO is to optimize the framework of a website.
2. On-Page SEO
Your objective with on-page SEO is to talk the ‘web index language/search engine language’ ‘ and help crawlers comprehend the meaning and context of your pages.
In this part you will dealing with keywords and content marketing and work on optimizing and improving your pages for specific keywords.
3. Off-Page SEO
Off-Page SEO has to do with website promotion strategies/methods – techniques that go beyond website design and content.
This is a basic piece of the entire SEO process yet you just need to deal with this after the other two processes are finished.
Note: When you begin learning SEO, you may run over different definitions like e local SEO, mobile SEO, eCommerce SEO, and content SEO. These are sub-sets of site design improvement explicit for specific sorts of sites.
For example, Local SEO is more appropriate for organizations that have a physical presence and need to get more clients to their entryways while eCommerce SEO is principally for online shops.
1. Technical SEO Basics
In this topic, you’ll find out about what is Technical SEO and its part in the entirety Search engine optimization process.
Before thinking about keywords and content, you need to work on your technical SEO.
Any issues with technical SEO can literally destroy your efforts, that is the reason it is critical to get your technical SEO right before proceeding to the next steps.
In short, with technical SEO you help search engines access, crawl, interpret and index your website with no issues.
The fundamental phases of specialized SEO are described below.
a. Domain configuration
In the SEO world, a domain with www in front isn’t equivalent to a domain with no www in front. Google considers these to be two different sites:
- https://www.example.com (with www)
- https://example.com (with no www)
Having two sites with the very same content is definitely not good for SEO, also, through technical SEO, you can ‘tell’ Google which domain version you like to use.
b. Which pages to include in search engines index
By default, search engine crawlers will attempt to index all pages that are publicly available on the Internet.
Sometimes this isn’t what you need for different reasons. For example, you may have pages that are for your workers just or pages that you need as it were Facebook guests to see.
You can handle what parts of your website you need search engines to index through a file called robots.txt. This file is located in the root folder of your website and provides crawlers with instructions as to which files/directories of a website they can access
c. Website structure and navigation
Site structure is vital for SEO. Sites need to have a hierarchical structure that is easy to explore both by crawlers and users.
If you are beginning a site now, you should pre-plan how your site will be structured.
A typical mistake made by many designers is to focus on the appearance of a website without thinking about structure and navigation.
At the point when crawlers find a website, they start indexing process from the homepage and afterward they follow all connections from there.
This implies that you need to ensure that any page of your website is open in under 3 ticks, by following links from the homepage.
d. URL structure
Other than picking a good domain name and designing a site structure that is simple to use, you should also optimize your URLs.
The URLs, also called as slugs or permalinks, should accurately describe what the page is all about
For example, these two URLs:
The first is an example of a bad URL, while the second is an example of an SEO friendly URL.
Notice how simple is to understand what second URL is all about. Users and web crawlers have a big clue with regards to what’s in that page before even taking a glance at the actual content.
The page is not found (404 error)
Sometimes when you click a link you end up seeing an empty page or a page with some technical terms you don’t understand. This is definitely not a decent experience for users or for crawlers.
There are approaches to control how your site will carry on in such circumstances. Rather than showing users an empty 404 page, you can give them choices on the best way to discover what they are searching for.
e. Page Speed
Google loves quick sites and gives them a little ranking boost.
Your work as a SEO is to ensure that your site loads as quick as possible. This implies you need to check your server infrastructure and a ton of different things that are related with site speed.
f. Website security
Other than speed, Google (and users) like secure sites. Installing a SSL to make your site https is compulsory
All most all of the searches are currently performed on cell phones. This implies that your website must be mobile-friendly and offer an extraordinary experience to users on mobile.
Google is taking mobile very seriously and that is the reason they made a mobile-first index that is used to better serve mobile searches.
Part of your technical SEO survey is to test your website on various mobile devices and ensure that it loads fast and easy to use
h. Multilingual sites
When you have a website that is accessible in more than one language, there is a unique SEO setup for that.
When you have a post that is too huge and is separated into various pages, there is also a way to deal with that that so that Google can understand that it’s the same post however separated into different parts.
The above are only a portion of the boundaries you need to check or arrange identified with specialized SEO. That is the piece of SEO that you may require the
help of a designer in the event that you don’t have the specialized information to do the changes yourself.
What you need to comprehend at this stage is that specialized SEO settings are not straightforwardly identified with the genuine substance of a site yet have to do with the site foundation
2. On-Page SEO Basics
In this, you’ll find out about what is on-page SEO and its importance in the entire SEO Process.
The primary objective of on-page SEO is to help search engines understand the meaning and context of your content.
The on-page SEO process can be separated into two parts:
- Part 1: Optimizing page properties like the page title, page headings, etc
- Part 2: Optimizing the actual content
Part 1 – Page properties optimization
On-Page SEO Techniques
a. Page title
Every single page of your site needs to have a unique title. The title of the page was a very important SEO factor since the start of Google, and it is significant today.
The page title is the thing that users see in the search results and first element that crawlers read.
A decent title should be fascinating for the users to click, descriptive of the page content and to incorporate keywords that users (and search engines) perceive.
b. Page Description (Meta Description)
The Meta description is a short summary of the page and is not visible on the page content however it is appeared in the search results..
c. Main heading (H1)
Other than the page title, another significant on-page SEO component is the Main heading (H1).
In the HTML language, this is the tag of a page. Great SEO rehearses direct that a page should only have one h1 tag.
Subheadings (H2, h3) – Besides the H1, a post or page needs to have numerous segments to make it simpler to peruse by users. The utilization of headings should be done hierarchically. In other words, the primary title is H1 and afterward subheadings can be H2 or H3.
d. Optimization of images, audio, and video
Not all content is text. A website can also publish videos, audio (podcasts) and images.
Google cannot easily understand what an image is all about or what sort of content is introduced in a video.
To make their work simpler, there are some SEO rules to follow to make your pictures also, other media components SEO friendly.
For example, while adding a picture to a page, you can utilize the ALT text to depict the picture in words. Search engines when they check the picture, they will read the ALT text and add it to the suitable category in their index
Before we proceed, let’s make it that Google algorithms rank web pages and not web sites.. As such, the main factor is the quality of the content of a specific page. Google won’t ever rank a page if the site is of bad quality yet the inverse is likewise evident. Since the site is of excellent, it doesn’t imply that all pages will rank high.
Part 2 – Content optimization
Content optimization is all about the content and this is the stage where you will have to invest the greater part of your time.
There is a saying in SEO, ‘Content is King’ and this is tightly related to the reason Google has become so successful.
Google has a basic mission “to give users with high-quality results so that they can return for more searches “.
This implies that if your content isn’t incredible, you will not survive from the quality checks made by the Google algorithms during the ranking process.
Despite the fact that your content won’t be perused by people yet by PC bots, their process is so advanced that they can easily distinguish great content from bad quality content
What you need to understand at this stage is that the quality of your content is very important component of all. A site with extraordinary content can do well in search with or without SEO.
What do we mean by high-quality content?
High-quality content has the following characteristics:
- It is remarkable for the specific website and has not to be published online previously. In short a unique content
- It’s thorough and explains a topic in detail.
- It is very well-formatted
- It’s Unbiased and tells the two sides of a story
- It’s legitimate dependent on experience, research studies, and information.
- It’s SEO friendly.
On-page SEO isn’t hard. When optimizing your content,, you should first thing about the users and what they like to find in an article or page and afterward start thinking about SEO.
There are some too;s such as SEMRUSH which helps in doing SEO and write a proper article/blog with keyword ideas
3. Off-Page SEO
In this point, you’ll find out about what is off-page SEO and its role in the whole SEO process.
It was referenced before that one of the significant components utilized by Google algorithms is the quality of the content. Another similarly significant factor is the secret mainstream a page is on the web.
Popularity, for this situation, alludes to the number of references/specifies/backlinks a website page has from other related pages on the web.
The process of promoting your website on the web to increase its popularity is called off-page SEO.
Let’s take it from the beginning.
Back to the 1990s when Google was at its beginning phases, Larry Page and Sergey Brin made a system to calculate how valuable a page is.
They thought that a page that has more references (links) from different pages on the web is more significant and helpful to different users than pages that have less references or no references at all.
They called this system PageRank.
Backlinks and PageRank
As you can find in the outline above, backlinks make a site more stronger and more well-known and this implies higher rankings in the Google indexed lists.
What is a backlink?
A backlink is a link that points from one domain to the other. For the site that Links out, it is called an “outbound Link” and for the site that gets the Link, it is called an “inbound Link “.
A backlink is a connection that focuses from one site to the other. Backlinks go about as a vote of trust and this is considered by the Google algorithm during the ranking process
Significance of backlinks in SEO
Throughout the long term Google attempted to figure out how to rank sites that were less dependent on backlinks.
Despite their efforts and various tests performed, they concluded that website pages with a more prominent number of inbound links are to be sure more helpful to users than pages with less links. hence, backlinks are still vital for SEO.
A site with incredible content and great on-page SEO can get to the first page of Google. A site with extraordinary content, great on-page SEO and backlinks can get to the top in ranking.
From the above statement, It is clear to accomplish high rankings in Google, you need backlinks. The obvious question is how to get them? Are all links equal?
This is the way the term link building was born. As Google grew in popularity, website admins understood the significance of backlinks and they began building backlinks from different sites to fulfil the algorithm needs, get higher rankings and then some traffic to their sites.
It was not long that the circumstance went out of hand. The web was overwhelmed with sites that their sole reason for existing was to give connects to different sites without increasing the value of the web or to users.
These were referred to as s link farms and later as article directories
The outcome was that bad quality sites began showing up at the highest point of Google search results not because they provide incredible value to the users but becausee they had a ton of backlinks.
Google’s need was (and still is), to give a great experience for users to users so they made various moves to protect their search results.
This is the way Google Penalties were born. Google added more rules to their ranking algorithm to separate great links from awful links.
Sites with a ton of awful backlinks get a punishment, and accordingly, their rankings are decreased or they vanish totally from the Google index.
What is a good link?
A connection added by a website admin without money related remuneration
A link coming from a related website
A link coming from a site that is trusted by Google
A link that increases the value of the users of that site.
Any link that don’t fall in one of the above classes are viewed as bad links also, and should be avoided if you want to stay out of trouble.
How to get backlinks to your site and improve your rankings?
Basically, the most ideal approach to get links from different sites is to make magnificent content that different website admins will discover helpful and will reference it from their sites.
This is additionally called natural link building and it’s the most secure approach to improve your Google rankings.
The issue is that despite the fact that you may have extraordinary content on your site, not a part of individuals can discover it (since it has low rankings) and this implies less possibilities of getting links.
In the Off-Page SEO exercise, we’ll perceive how to securely get more backlinks and improve your rankings.
Link building is quite possibly the most difficult pieces of SEO and it requires some time and experience to get it right. The Off Page SEO exercise clarifies everything you need to think about link building and off-page SEO in general..
What you need to comprehend at this stage is that backlinks are significant in SEO. Google and other web crawlers consider them when figuring out the ranking of a website will show up in the reasults, for a given search term.
It is not a numbers game. At the end of the day, it’s not the number of backlinks you have however from where these backlinks are coming. Links from websites that as of now have great Google rankings have more worth than links from forums, article directories or other inferior quality websites.
When building links, you should not fail to remember that abusing any guidelines (for example by purchasing joins or taking an interest in connect trade subjects), will get you into inconvenience. At the point when your site is under a Google penalty, it will lose its rankings, it’s exceptionally hard to recover.
If you are beginning now, your priority is not off-page SEO. You should first ensure that you make a simple to use website with great content and afterward think about links